About Us

LASHONDA ROBERTS- OWNER

“Where Luxe meets comfort.”

Fit and Fine Apparel is proudly owned and operated by LaShonda Roberts whose life long love, passion and participation in athletics inspired her to start her own athleisure apparel brand. She often found herself in athletic attire and always wanted to blend her taste for luxury and comfort. Fit and Fine Apparel was birthed with the idea of luxury meets comfort. She decided to research and invest in material and custom athleisure that will be aesthetically desirable in a way that enhances women and men’s confidence when they wear the product. LaShonda has always believed that health is wealth, so she wants to provide the community with products that will encourage them to engage in their health and fitness. Fit & Fine Apparel speaks to the physical, emotional, spiritual, mental wellbeing of their customers.